Reframing the search space for radical innovation

This paper looks at the search strategies fi rms use to identify ideas for radical innovation that extend their range of products and services beyond their immediate environments. After identifying 12 search strategies for identifying opportunities for radical innovation, we describe a study that used a survey methodology to explore the extent to which these strategies are deployed. Four strategies are used by about half of the fi rms surveyed; usage of these strategies is signifi - cantly higher in large fi rms than in SMEs and signifi cantly higher in innovator fi rms than in non-innovator firms.