Relationship marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Marketing Book
Subtitle of host publication	Sixth Edition
Publisher	Butterworth-Heinemann
Pages	33-54
Number of pages	22
ISBN (Print)	9780080942544
DOIs	https://doi.org/10.4324/9780080942544
Publication status	Published - 3 Oct 2007

Access to Document

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title = "Relationship marketing",

author = "Lisa O'Malley and Caroline Tynan",

year = "2007",

month = oct,

day = "3",

doi = "10.4324/9780080942544",

language = "English",

isbn = "9780080942544",

pages = "33--54",

booktitle = "The Marketing Book",

publisher = "Butterworth-Heinemann",

}

TY - CHAP

T1 - Relationship marketing

AU - O'Malley, Lisa

AU - Tynan, Caroline

PY - 2007/10/3

Y1 - 2007/10/3

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U2 - 10.4324/9780080942544

DO - 10.4324/9780080942544

M3 - Chapter

AN - SCOPUS:84906115475

SN - 9780080942544

SP - 33

EP - 54

BT - The Marketing Book

PB - Butterworth-Heinemann

ER -