| Original language | English |
|---|---|
| Title of host publication | The Marketing Book |
| Publisher | Taylor and Francis |
| Pages | 32-52 |
| Number of pages | 21 |
| ISBN (Electronic) | 9780080496405 |
| ISBN (Print) | 9780750655361 |
| Publication status | Published - 4 May 2012 |
Relationship marketing
Lisa O'Malley, Caroline Tynan
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review