| Original language | English (Ireland) |
|---|---|
| Title of host publication | The Marketing Book |
| Publication status | Published - 2003 |
Relationship Marketing: Conceptual Foundations
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English (Ireland) |
|---|---|
| Title of host publication | The Marketing Book |
| Publication status | Published - 2003 |