Relationship marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Marketing Book
Subtitle of host publication	Sixth Edition
Publisher	Butterworth-Heinemann
Pages	33-54
Number of pages	22
ISBN (Print)	9780080942544
DOIs	https://doi.org/10.4324/9780080942544
Publication status	Published - 3 Oct 2007

Access to Document

@inbook{d1429a3e26ae4bc89e5b290008eedae3,

title = "Relationship marketing",

author = "Lisa O'Malley and Caroline Tynan",

year = "2007",

month = oct,

day = "3",

doi = "10.4324/9780080942544",

language = "English",

isbn = "9780080942544",

pages = "33--54",

booktitle = "The Marketing Book",

publisher = "Butterworth-Heinemann",

}