Retailing applications of geodemographics: A preliminary investigation

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	29-35
Number of pages	7
Journal	Marketing Intelligence & Planning
Volume	13
Issue number	2
DOIs	https://doi.org/10.1108/02634509510083482
Publication status	Published - 1 Mar 1995
Externally published	Yes

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title = "Retailing applications of geodemographics: A preliminary investigation",

author = "Lisa O'Malley and Maurice Patterson",

year = "1995",

month = mar,

day = "1",

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language = "English",

volume = "13",

pages = "29--35",

journal = "Marketing Intelligence \& Planning",

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number = "2",

}

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AU - O'Malley, Lisa

AU - Patterson, Maurice

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