Road to Damascus: The Marketing Mix Revisited

Lisa O'Malley, Maurice Patterson

Research output: Contribution to conference › Paper

Original languageEnglish (Ireland)
Publication statusPublished - 1997
EventAcademy of Marketing Annual Conference, Marketing Without Borders - Manchester Metropolitan University, Manchester, United Kingdom
Duration: 8 Jul 1997 → 10 Jul 1997

Conference

ConferenceAcademy of Marketing Annual Conference, Marketing Without Borders
Country/TerritoryUnited Kingdom
CityManchester
Period8/07/97 → 10/07/97

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