Role of Marketing Intelligence in Enhancing Regional Buyer-Supplier Relationships in Agri-food SMEs

Christina O'Connor, Grace Carson, Geoff Simmons

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish (Ireland)
Title of host publicationAcademy of Marketing Science
Publication statusPublished - 20 May 2023
EventAcademy of Marketing Science - New Orleans
Duration: 18 May 202321 May 2023

Conference

ConferenceAcademy of Marketing Science
Period18/05/2321/05/23

Cite this