Role of Marketing Intelligence in Enhancing Regional Buyer-Supplier Relationships in Agri-food SMEs

Christina O'Connor, Grace Carson, Geoff Simmons

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	Academy of Marketing Science
Publication status	Published - 20 May 2023
Event	Academy of Marketing Science - New Orleans Duration: 18 May 2023 → 21 May 2023

Conference	Academy of Marketing Science
Period	18/05/23 → 21/05/23

Cite this

@inproceedings{720c9720b9e942958c0d8cb8e3d96d5b,

title = "Role of Marketing Intelligence in Enhancing Regional Buyer-Supplier Relationships in Agri-food SMEs",

author = "Christina O'Connor and Grace Carson and Geoff Simmons",

year = "2023",

month = may,

day = "20",

language = "English (Ireland)",

booktitle = "Academy of Marketing Science",

note = "Academy of Marketing Science ; Conference date: 18-05-2023 Through 21-05-2023",

}