Saving Sony: The Demise of an Industrial Giant

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageUndefined/Unknown
Title of host publicationPrinciples and Practice of Marketing
PublisherMcGraw-Hill Publications London
Pages-
Edition7th Edition
Publication statusPublished - 2013

Publication series

Name
PublisherMcGraw-Hill

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