SME Innovation: Maximisation of Digital Loyalty Card Data through Collaborative Innovation Regional Networks

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (Ireland)
Title of host publicationManagerial Flow
EditorsVeronica Vechi, M. Brusoni, R. Farr Wharton
PublisherRoutledge Advances in Management and Business Studies
Chapter8
Publication statusPublished - 1 Oct 2015

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