SME Innovation: Maximisation of Digital Loyalty Card Data through Collaborative Innovation Regional Networks

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (Ireland)
Title of host publication	Managerial Flow
Editors	Veronica Vechi, M. Brusoni, R. Farr Wharton
Publisher	Routledge Advances in Management and Business Studies
Chapter	8
Publication status	Published - 1 Oct 2015

Cite this

@inbook{173955eaed42427c8413bca20a5b75cf,

title = "SME Innovation: Maximisation of Digital Loyalty Card Data through Collaborative Innovation Regional Networks",

author = "Christina O'Connor",

year = "2015",

month = oct,

day = "1",

language = "English (Ireland)",

editor = "Veronica Vechi and M. Brusoni and \{Farr Wharton\}, \{R. \}",

booktitle = "Managerial Flow",

publisher = "Routledge Advances in Management and Business Studies",

}