Social Media for Social Good: Student engagement for the SDGs

This paper presents and reflects on the evolution of an innovative, interdisciplinary module which engages undergraduate students with a range of non-profit actors, working in teams with the aim of developing and deploying business skills for social good The module combines experiential learning with service learning, and has proven to have very positive outcomes for students, partner organisations and the Business School, University and teaching team. We describe the context in which the module was developed, how it evolved over time, and its impact both within and outside of the University. The module is contextualised by reference to the PRME Principles and the commitment of the Business School, a PRME Champion Institution, to the realisation of the SDGs. Data is drawn from pre- and post-delivery surveys over a three year period as well as the student voice in the form of reflective journals and end-of-semester submissions and feedback from partner organisations. The offering is described at a level of detail intended to enable other institutions to replicate or develop this model further.