'Sony Shockwave: In Search of the Next Hit Product'

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	Undefined/Unknown
Title of host publication	Principles and Practice of Marketing, 6th ed.
Publisher	McGraw-Hill Publications London
Pages	-
Publication status	Published - 1 Sep 2010

Name
Publisher	McGraw-Hill

Cite this

@inbook{737044984ee74f598c0dc9bfd5d3638c,

title = "'Sony Shockwave: In Search of the Next Hit Product'",

author = "Conor Carroll",

note = "<br _moz_editor_bogus_node=TRUE />",

year = "2010",

month = sep,

day = "1",

language = "Undefined/Unknown",

publisher = "McGraw-Hill Publications London",

pages = "--",

booktitle = "Principles and Practice of Marketing, 6th ed.",

}