Split Personality: The Semantics of Brand Image

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 1998
Event	Academy of Marketing Annual Conference, Adding Value Through Marketing - Sheffield Hallam University, Sheffield, United Kingdom Duration: 8 Jul 1998 → 10 Jul 1998

Conference	Academy of Marketing Annual Conference, Adding Value Through Marketing
Country/Territory	United Kingdom
City	Sheffield
Period	8/07/98 → 10/07/98

Cite this