TY - JOUR
T1 - Standardization and contextualization
T2 - A study of language and leadership across 17 countries
AU - Zander, Lena
AU - Mockaitis, Audra I.
AU - Harzing, Anne Wil
AU - Baldueza, Joyce
AU - Barner-Rasmussen, Wilhelm
AU - Barzantny, Cordula
AU - Canabal, Anne
AU - Davila, Anabella
AU - Espejo, Alvaro
AU - Fernandes Ferreira, Rita
AU - Giroud, Axéle
AU - Koester, Kathrin
AU - Liang, Yung Kuei
AU - Morley, Michael J.
AU - Myloni, Barbara
AU - Odusanya, Joseph O.T.
AU - Leiba O'Sullivan, Sharon
AU - Kumar Palaniappan, Ananda
AU - Prochno, Paulo
AU - Roy Choudhury, Srabani
AU - Saka-Helmhout, Ayse
AU - Siengthai, Sununta
AU - Uzuncarsili Soydas, Ayda
AU - Viswat, Linda
PY - 2011/7
Y1 - 2011/7
N2 - With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context.
AB - With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context.
KW - Context
KW - Cultural accommodation
KW - Culture
KW - Language
KW - Leadership
KW - Multinational company
UR - https://www.scopus.com/pages/publications/79957874170
U2 - 10.1016/j.jwb.2010.07.009
DO - 10.1016/j.jwb.2010.07.009
M3 - Article
AN - SCOPUS:79957874170
SN - 1090-9516
VL - 46
SP - 296
EP - 304
JO - Journal of World Business
JF - Journal of World Business
IS - 3
ER -