Structured Abstract: Quelling the Fires: A Case Study in progress of an Extended RBV Process

Christina O'Connor, K. Nambisan, Frank Adams

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish (Ireland)
Title of host publicationAcademy of Marketing Sciences
Pages463
Number of pages464
Publication statusPublished - 5 Apr 2022
EventAcademy of Marketing Sciences Conference -
Duration: 1 Dec 20203 Dec 2020
Conference number: AMSAC
https://link.springer.com/chapter/10.1007/978-3-030-89883-0_116

Conference

ConferenceAcademy of Marketing Sciences Conference
Period1/12/203/12/20
Internet address

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