Structured Abstract: Quelling the Fires: A Case Study in progress of an Extended RBV Process

Christina O'Connor, K. Nambisan, Frank Adams

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	Academy of Marketing Sciences
Pages	463
Number of pages	464
Publication status	Published - 5 Apr 2022
Event	Academy of Marketing Sciences Conference - Duration: 1 Dec 2020 → 3 Dec 2020 Conference number: AMSAC https://link.springer.com/chapter/10.1007/978-3-030-89883-0_116

Conference	Academy of Marketing Sciences Conference
Period	1/12/20 → 3/12/20
Internet address	https://link.springer.com/chapter/10.1007/978-3-030-89883-0_116

Cite this

@inproceedings{075861d5a9b34dec81ccd9f96bfcc938,

title = "Structured Abstract: Quelling the Fires: A Case Study in progress of an Extended RBV Process",

author = "Christina O'Connor and K. Nambisan and Frank Adams",

year = "2022",

month = apr,

day = "5",

language = "English (Ireland)",

pages = "463",

booktitle = "Academy of Marketing Sciences",

note = "Academy of Marketing Sciences Conference ; Conference date: 01-12-2020 Through 03-12-2020",

url = "https://link.springer.com/chapter/10.1007/978-3-030-89883-0\_116",

}

TY - GEN

T1 - Structured Abstract: Quelling the Fires: A Case Study in progress of an Extended RBV Process

AU - O'Connor, Christina

AU - Nambisan, K.

AU - Adams, Frank

N1 - Conference code: AMSAC

PY - 2022/4/5

Y1 - 2022/4/5

M3 - Conference contribution

SP - 463

BT - Academy of Marketing Sciences

T2 - Academy of Marketing Sciences Conference

Y2 - 1 December 2020 through 3 December 2020

ER -