Studies in the Singular: The Monographic Approach to Marketing Investigation

Research output: Contribution to conference › Paper

Original language	English (Ireland)
Publication status	Published - 8 Jul 1998
Event	Academy of Marketing Annual Conference, Adding Value Through Marketing - Sheffield Hallam University, Sheffield, United Kingdom Duration: 8 Jul 1998 → 10 Jul 1998

Conference	Academy of Marketing Annual Conference, Adding Value Through Marketing
Country/Territory	United Kingdom
City	Sheffield
Period	8/07/98 → 10/07/98

Cite this

@conference{602077690e1c40a080d6e861be61225f,

title = "Studies in the Singular: The Monographic Approach to Marketing Investigation",

author = "Tim Matthews and Maurice Patterson",

year = "1998",

month = jul,

day = "8",

language = "English (Ireland)",

note = "Academy of Marketing Annual Conference, Adding Value Through Marketing ; Conference date: 08-07-1998 Through 10-07-1998",

}