Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions

Sundar G. Bharadwaj; John Fahy; P. Rajan Varadarajan

doi:10.1007/978-3-319-13248-8_90

Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions

Sundar G. Bharadwaj
, John Fahy
, P. Rajan Varadarajan

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This paper presents a review of the literature to demonstrate that research in services marketing is characterized more by an operations management orientation than a strategic orientation. Diverse literature on sustainable competitive advantage (SCA) is synthesized and a conceptual model of drivers of SCA is proposed in this paper. Lessons from the manufacturing sector form the basis for a number of sources of SCA for services industries outlined in the paper. The distinctive characteristics of services are posited to moderate the effectiveness of the sources of competitive advantage.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	441-443
Number of pages	3
DOIs	https://doi.org/10.1007/978-3-319-13248-8_90
Publication status	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Competitive Advantage
Peak Demand
Service Firm
Service Industry
Strategic Orientation

Access to Document

10.1007/978-3-319-13248-8_90

Cite this

Bharadwaj, S. G., Fahy, J., & Varadarajan, P. R. (2015). Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 441-443). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-13248-8_90

Bharadwaj, Sundar G. ; Fahy, John ; Varadarajan, P. Rajan. / Sustainable Competitive Advantage in Service Industries : a Conceptual Model and Research Propositions. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. pp. 441-443 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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abstract = "This paper presents a review of the literature to demonstrate that research in services marketing is characterized more by an operations management orientation than a strategic orientation. Diverse literature on sustainable competitive advantage (SCA) is synthesized and a conceptual model of drivers of SCA is proposed in this paper. Lessons from the manufacturing sector form the basis for a number of sources of SCA for services industries outlined in the paper. The distinctive characteristics of services are posited to moderate the effectiveness of the sources of competitive advantage.",

keywords = "Competitive Advantage, Peak Demand, Service Firm, Service Industry, Strategic Orientation",

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doi = "10.1007/978-3-319-13248-8\_90",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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Bharadwaj, SG, Fahy, J & Varadarajan, PR 2015, Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 441-443. https://doi.org/10.1007/978-3-319-13248-8_90

Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions. / Bharadwaj, Sundar G.; Fahy, John; Varadarajan, P. Rajan.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 441-443 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Sustainable Competitive Advantage in Service Industries

T2 - a Conceptual Model and Research Propositions

AU - Bharadwaj, Sundar G.

AU - Fahy, John

AU - Varadarajan, P. Rajan

PY - 2015

Y1 - 2015

N2 - This paper presents a review of the literature to demonstrate that research in services marketing is characterized more by an operations management orientation than a strategic orientation. Diverse literature on sustainable competitive advantage (SCA) is synthesized and a conceptual model of drivers of SCA is proposed in this paper. Lessons from the manufacturing sector form the basis for a number of sources of SCA for services industries outlined in the paper. The distinctive characteristics of services are posited to moderate the effectiveness of the sources of competitive advantage.

AB - This paper presents a review of the literature to demonstrate that research in services marketing is characterized more by an operations management orientation than a strategic orientation. Diverse literature on sustainable competitive advantage (SCA) is synthesized and a conceptual model of drivers of SCA is proposed in this paper. Lessons from the manufacturing sector form the basis for a number of sources of SCA for services industries outlined in the paper. The distinctive characteristics of services are posited to moderate the effectiveness of the sources of competitive advantage.

KW - Competitive Advantage

KW - Peak Demand

KW - Service Firm

KW - Service Industry

KW - Strategic Orientation

UR - https://www.scopus.com/pages/publications/84969838580

U2 - 10.1007/978-3-319-13248-8_90

DO - 10.1007/978-3-319-13248-8_90

M3 - Chapter

AN - SCOPUS:84969838580

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 441

EP - 443

BT - Developments in Marketing Science

PB - Springer Nature

ER -

Bharadwaj SG, Fahy J, Varadarajan PR. Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 441-443. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-13248-8_90

Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions

Abstract

Publication series

UN SDGs

Keywords

Access to Document

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