| Original language | English |
|---|---|
| Title of host publication | Principles & Practice of Marketing, 4th Edition |
| Editors | David Jobber |
| Place of Publication | London |
| Publisher | McGraw-Hill Publications London |
| Pages | 735-739 |
| Number of pages | 5 |
| Edition | 4th |
| Publication status | Published - 1 Sep 2004 |
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