| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 89-101 |
| Journal | The Marketing Review |
| Publication status | Published - 2000 |
The Evolution of the Direct Marketing Consumer
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 89-101 |
| Journal | The Marketing Review |
| Publication status | Published - 2000 |