The Impact of Training on Interfirm Dynamics within a Destination Quality Network: The Case of the Fuchsia Brand, Ireland

Megan Woods, Jim Deegan

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Quality has been widely recognised as an important source of competitive edge in the tourism industry. Much of the focus of research to date has been on the individual firm. However, there has been a shift from interfirm competition to interdestination competition, resulting in a lacuna in the research and a need for more attention to be afforded to management of quality at the destination level. Given the fragmented and diverse nature of the tourism destination, many researchers have underlined the need for co-operation in any effort to improve quality at the destination. However, there is often a reluctance among tourism businesses, particularly small- and medium-sized tourism enterprises (SMTEs) to cooperate. This paper sheds light on the impact of training on interfirm dynamics within a destination quality management network. The findings revealed that training of network members influenced the development of a referral system, which in turn helped to create a tourism quality value chain for the visitor.

Original languageEnglish
Title of host publicationAdvances in Hospitality and Leisure
EditorsJoseph Chen
Pages25-50
Number of pages26
DOIs
Publication statusPublished - 2006

Publication series

NameAdvances in Hospitality and Leisure
Volume2
ISSN (Print)1745-3542

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