TY - JOUR
T1 - The local political economy of languages in a Sami tourism destination: Authenticity and mobility in the labelling of souvenirs
T2 - Authenticity and mobility in the labelling of souvenirs
AU - Kelly Holmes, Helen
AU - Pietikäinen, Sari
PY - 2011/6
Y1 - 2011/6
N2 - In this article we use ethnographic and discourse analytic approaches to examine how the labelling of tourist souvenirs affects, and is in turn affected by, the local political economy of language of a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. We then consider the distinctive features of the local political economy of language in our particular case study, the multilingual Sámi village of Inari in Northern Finland. In a related discussion, we describe how Inari functions as a site of experiential cultural tourism, and how the purchase of souvenirs is part of the tourist experience. We then go on to describe a number of practices that we have observed in the choice and use of linguistic and visual resources for the labelling of souvenirs in Inari, the delicate balancing act that takes place in these practices between authenticity and mobility, and how this reflects and is reflected in the local political economy of language.
AB - In this article we use ethnographic and discourse analytic approaches to examine how the labelling of tourist souvenirs affects, and is in turn affected by, the local political economy of language of a tourist destination, which is also a minority language space. We begin by arguing for the importance of our particular focus of study, souvenir labels, in the process of global and local tourism, and consequently as evidence of the interplay of languages, politics and economics. We then consider the distinctive features of the local political economy of language in our particular case study, the multilingual Sámi village of Inari in Northern Finland. In a related discussion, we describe how Inari functions as a site of experiential cultural tourism, and how the purchase of souvenirs is part of the tourist experience. We then go on to describe a number of practices that we have observed in the choice and use of linguistic and visual resources for the labelling of souvenirs in Inari, the delicate balancing act that takes place in these practices between authenticity and mobility, and how this reflects and is reflected in the local political economy of language.
KW - Authenticity
KW - Local political economy of language
KW - Mobility
KW - Multimodal discourse
KW - Sámi
KW - Souvenirs
KW - Tourism
UR - http://www.scopus.com/inward/record.url?scp=79958753119&partnerID=8YFLogxK
U2 - 10.1111/j.1467-9841.2011.00489.x
DO - 10.1111/j.1467-9841.2011.00489.x
M3 - Article
AN - SCOPUS:79958753119
SN - 1360-6441
VL - 15
SP - 323
EP - 346
JO - Journal of Sociolinguistics
JF - Journal of Sociolinguistics
IS - 3
ER -