Abstract
The vibrant energy of mega-events lies in the electric atmosphere created by fans. This chapter delves into the social interactions that fuel these dynamic environments. It explores how organizers and fans co-create atmosphere before, during, and after events, emphasizing the importance of these collaborative efforts. As economies recover from the COVID-19 pandemic, understanding and enhancing the ambiance of mega-events is crucial for their success and lasting impact.
Original language | English |
---|---|
Title of host publication | Events and Society |
Subtitle of host publication | Bridging Theory and Practice |
Publisher | Taylor and Francis |
Pages | 115-120 |
Number of pages | 6 |
ISBN (Electronic) | 9781040310588 |
ISBN (Print) | 9781032786216 |
DOIs | |
Publication status | Published - 1 Jan 2025 |
Externally published | Yes |