Abstract
The vibrant energy of mega-events lies in the electric atmosphere created by fans. This chapter delves into the social interactions that fuel these dynamic environments. It explores how organizers and fans co-create atmosphere before, during, and after events, emphasizing the importance of these collaborative efforts. As economies recover from the COVID-19 pandemic, understanding and enhancing the ambiance of mega-events is crucial for their success and lasting impact.
| Original language | English |
|---|---|
| Title of host publication | Events and Society |
| Subtitle of host publication | Bridging Theory and Practice |
| Publisher | Taylor and Francis |
| Pages | 115-120 |
| Number of pages | 6 |
| ISBN (Electronic) | 9781040310588 |
| ISBN (Print) | 9781032786216 |
| DOIs | |
| Publication status | Published - 1 Jan 2025 |
| Externally published | Yes |