The role of formative experiential learning in addressing the multifaceted nature of skills required by future marketers

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	Academy of Marketing Science
Publication status	Published - 25 May 2022
Event	Academy of Marketing Science - Monterrey, California Duration: 24 May 2022 → 26 May 2022

Conference	Academy of Marketing Science
Period	24/05/22 → 26/05/22

Cite this

@inproceedings{14a6980222814e8e80af06c86cd980dd,

title = "The role of formative experiential learning in addressing the multifaceted nature of skills required by future marketers",

author = "Christina O'Connor and Gillian Moran",

year = "2022",

month = may,

day = "25",

language = "English (Ireland)",

booktitle = "Academy of Marketing Science",

note = "Academy of Marketing Science ; Conference date: 24-05-2022 Through 26-05-2022",

}