| Original language | English (Ireland) |
|---|---|
| Title of host publication | Principles and Practice of Marketing |
| Editors | David Jobber, Ellis-Chadwick Fiona |
| Place of Publication | London |
| Publisher | McGraw-Hill Publications London |
| Edition | 8th |
| Publication status | Published - 2015 |
The Surge of Limited Range Discounters
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review