Abstract
Resilience is an important theoretical construct that helps to conceptualise the ways individuals and organisations attempt to countervail the effects of poverty and austerity. As a response to prolonged crises, such as the global economic crisis and the COVID-19 pandemic, this chapter focuses on tracing the psychological, behavioural, sociological and spatial perspectives of resilience, advancing our current understanding of resilience theory within the marketing and consumption context of crises and austerity. The chapter reviews recent research exploring the importance of resilience and, more specifically, the notion of persistent resilience in response to long-term stressors, such as unemployment, triggered by the austerity measures imposed by European governments following the global economic crisis as well as the COVID-19 pandemic.
Original language | English |
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Title of host publication | Researching Poverty and Austerity |
Subtitle of host publication | Theoretical Approaches, Methodologies and Policy Applications |
Publisher | Taylor and Francis |
Pages | 40-53 |
Number of pages | 14 |
ISBN (Electronic) | 9781003803829 |
ISBN (Print) | 9781032127774 |
DOIs | |
Publication status | Published - 1 Jan 2024 |
Externally published | Yes |