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Tourism, the burden of authenticity and place branding
Maria Lichrou
,
Lisa O’Malley
Department of Management & Marketing
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Economics, Econometrics and Finance
Marketing
100%
Marketing Management
50%
Commodification
50%
Customer Integration
50%
Social Sciences
Tourism
100%
Co-Creation
33%
Marketing Management
33%
Commodification
33%
Reproductive Medicine
33%