Utilisation of loyalty card data for segmentation: Morelli's Story

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (Ireland)
Title of host publication	Principles and Practices of Marketing
Editors	David Jobber, Fiona Ellis-Chadwick
Publisher	McGraw-Hill Publications London
Chapter	Case Study
Edition	Eighth
Publication status	Published - 1 Jan 2016

Cite this

@inbook{dfbcb03f37ef4d03b66d9d6139d57cab,

title = "Utilisation of loyalty card data for segmentation: Morelli's Story",

author = "Christina O'Connor",

year = "2016",

month = jan,

day = "1",

language = "English (Ireland)",

editor = "David Jobber and Fiona Ellis-Chadwick",

booktitle = "Principles and Practices of Marketing",

publisher = "McGraw-Hill Publications London",

edition = "Eighth",

}