| Original language | English |
|---|---|
| Title of host publication | Principles and Practice of Marketing, 5th Edition |
| Editors | David Jobber |
| Publisher | McGraw-Hill Publications London |
| Pages | 718-721 |
| Number of pages | 4 |
| Publication status | Published - 1 Jan 2007 |
Vodafone: Meddling with Margins?
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review