'Vulnerable Volvo: Can the Volvo Brand Suceed in the New Competitive Landscape?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	Undefined/Unknown
Title of host publication	Principles and Practice of Marketing, 6th ed
Publisher	McGraw-Hill Publications London
Pages	-
Publication status	Published - 1 Sep 2010

Name
Publisher	McGraw-Hill

Cite this

@inbook{5eecd36c146743939d8a8437166204f3,

title = "'Vulnerable Volvo: Can the Volvo Brand Suceed in the New Competitive Landscape?",

author = "Conor Carroll",

note = "<br _moz_editor_bogus_node=TRUE />",

year = "2010",

month = sep,

day = "1",

language = "Undefined/Unknown",

publisher = "McGraw-Hill Publications London",

pages = "--",

booktitle = "Principles and Practice of Marketing, 6th ed",

}