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Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries

  • Maria Therese Friehs
  • , Patrick F. Kotzur
  • , Christine Kraus
  • , Moritz Schemmerling
  • , Jessica A. Herzig
  • , Adrian Stanciu
  • , Sebastian Dilly
  • , Lisa Hellert
  • , Doreen Hübner
  • , Anja Rückwardt
  • , Veruschka Ulizcay
  • , Oliver Christ
  • , Marco Brambilla
  • , Jonas De keersmaecker
  • , Federica Durante
  • , Jessica Gale
  • , Dmitry Grigoryev
  • , Eric R. Igou
  • , Nino Javakhishvili
  • , Doris Kienmoser
  • Gandalf Nicolas, Julian Oldmeadow, Odile Rohmer, Bjørn Sætrevik, Julien Barbedor, Franco Bastias, Sebastian B. Bjørkheim, Aidos Bolatov, Nazire Duran, Andrej Findor, Friedrich Götz, Sylvie Graf, Anna Hakobjanyan, Georgios Halkias, Camellia Hancheva, Martina Hřebíčková, Matej Hruška, Shenel Husnu, Kamoliddin Kadirov, Narine Khachatryan, Francisco G. Macedo, Ana Makashvili, Maylin Martínez-Muñoz, Eric Mercadante, Luiza Mesesan Schmitz, Andreas Michael, Nozima Mullabaeva, Félix Neto, Joana Neto, Merve Ozturk, Svitlana Paschenko, Agnieszka Pietraszkiewicz, Charis Psaltis, Yuting Qiu, Mirjana Rupar, Adil Samekin, Katharina Schmid, Sabine Sczesny, Yiwen Sun, Annika M. Svedholm-Häkkinen, Aleksandra Szymkow, Enoch Teye-Kwadjo, Claudio V. Torres, Luc Vieira, Illia Yahiiaiev, Vincent Yzerbyt
  • FernUniversität in Hagen
  • Durham University
  • Leibniz Institute for the Social Sciences
  • University of Milan - Bicocca
  • Ramon Llull University
  • University of Canterbury
  • Higher School of Economics
  • Ilia State University
  • Rutgers - The State University of New Jersey, New Brunswick
  • Swinburne University of Technology
  • Université de Strasbourg
  • University of Bergen
  • Université catholique de Louvain
  • Universidad Católica de Cuyo/National Scientific and Technical Research Council
  • Astana Medical University
  • Comenius University
  • University of British Columbia
  • Czech Academy of Sciences
  • Yerevan State University
  • Copenhagen Business School
  • Sofia University St. Kliment Ohridski
  • Eastern Mediterranean University
  • University of Innovative and Social Economics
  • Universidade de Brasília
  • Transilvania University of Brasov
  • University of Nicosia
  • National University of Uzbekistan named after Mirzo Ulugbek
  • University of Porto
  • Portucalense University Infante D. Henrique
  • Kyiv National Taras Shevchenko University
  • University of Bern
  • Jagiellonian University in Kraków
  • KAZGUU University
  • Tampere University
  • SWPS University of Social Sciences and Humanities
  • University of Ghana

Research output: Contribution to journalArticlepeer-review

Abstract

It is crucial to understand why people comply with measures to contain viruses and their effects during pandemics. We provide evidence from 35 countries (Ntotal = 12,553) from 6 continents during the COVID-19 pandemic (between 2021 and 2022) obtained via cross-sectional surveys that the social perception of key protagonists on two basic dimensions—warmth and competence—plays a crucial role in shaping pandemic-related behaviors. Firstly, when asked in an open question format, heads of state, physicians, and protest movements were universally identified as key protagonists across countries. Secondly, multiple-group confirmatory factor analyses revealed that warmth and competence perceptions of these and other protagonists differed significantly within and between countries. Thirdly, internal meta-analyses showed that warmth and competence perceptions of heads of state, physicians, and protest movements were associated with support and opposition intentions, containment and prevention behaviors, as well as vaccination uptake. Our results have important implications for designing effective interventions to motivate desirable health outcomes and coping with future health crises and other global challenges.

Original languageEnglish
Article number21277
JournalScientific Reports
Volume12
Issue number1
DOIs
Publication statusPublished - Dec 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being

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