TY - GEN
T1 - Wireless billboard channels established over DAB/T-DMB operating in transmission mode I
AU - Ji, Zhanlin
AU - Ganchev, Ivan
AU - O'Droma, Máirtín
PY - 2009
Y1 - 2009
N2 - This paper1 introduces the establishment of wireless billboard channels (WBCs) over digital audio broadcasting/ terrestrial digital multimedia broadcasting (DAB/T-DMB) in transmission mode I. WBCs are integral part of the ubiquitous consumer wireless world (UCWW) - a wireless next generation network (NGN) proposal. The WBCs are used by the service providers to broadcast advertisements of their services to mobile users so they may discover and associate with the 'best' service by following the user-driven always best connected and best served principle (ABC&S). A novel and more efficient operational mode for 'WBC over DAB/T-DMB' is proposed. A simulation comparison with the standard DAB/T-DMB operational modes is also presented.
AB - This paper1 introduces the establishment of wireless billboard channels (WBCs) over digital audio broadcasting/ terrestrial digital multimedia broadcasting (DAB/T-DMB) in transmission mode I. WBCs are integral part of the ubiquitous consumer wireless world (UCWW) - a wireless next generation network (NGN) proposal. The WBCs are used by the service providers to broadcast advertisements of their services to mobile users so they may discover and associate with the 'best' service by following the user-driven always best connected and best served principle (ABC&S). A novel and more efficient operational mode for 'WBC over DAB/T-DMB' is proposed. A simulation comparison with the standard DAB/T-DMB operational modes is also presented.
KW - Advertisement, Discovery and Association (ADA)
KW - Digital Audio Broadcasting/Terrestrial Digital Multimedia Broadcasting (DAB/T-DMB)
KW - IP Datacasting (IPDC)
KW - Ubiquitous Consumer Wireless World (UCWW)
KW - Wireless Billboard Channels (WBCs)
UR - http://www.scopus.com/inward/record.url?scp=74049090493&partnerID=8YFLogxK
U2 - 10.1109/NGMAST.2009.75
DO - 10.1109/NGMAST.2009.75
M3 - Conference contribution
AN - SCOPUS:74049090493
SN - 9780769537863
T3 - NGMAST 2009 - 3rd International Conference on Next Generation Mobile Applications, Services and Technologies
SP - 149
EP - 152
BT - NGMAST 2009 - 3rd International Conference on Next Generation Mobile Applications, Services and Technologies
T2 - NGMAST 2009 - 3rd International Conference on Next Generation Mobile Applications, Services and Technologies
Y2 - 16 September 2009 through 18 September 2009
ER -
