Abstract
This paper1 introduces the establishment of wireless billboard channels (WBCs) over digital audio broadcasting/ terrestrial digital multimedia broadcasting (DAB/T-DMB) in transmission mode I. WBCs are integral part of the ubiquitous consumer wireless world (UCWW) - a wireless next generation network (NGN) proposal. The WBCs are used by the service providers to broadcast advertisements of their services to mobile users so they may discover and associate with the 'best' service by following the user-driven always best connected and best served principle (ABC&S). A novel and more efficient operational mode for 'WBC over DAB/T-DMB' is proposed. A simulation comparison with the standard DAB/T-DMB operational modes is also presented.
| Original language | English |
|---|---|
| Title of host publication | NGMAST 2009 - 3rd International Conference on Next Generation Mobile Applications, Services and Technologies |
| Pages | 149-152 |
| Number of pages | 4 |
| DOIs | |
| Publication status | Published - 2009 |
| Event | NGMAST 2009 - 3rd International Conference on Next Generation Mobile Applications, Services and Technologies - Cardiff, United Kingdom Duration: 16 Sep 2009 → 18 Sep 2009 |
Publication series
| Name | NGMAST 2009 - 3rd International Conference on Next Generation Mobile Applications, Services and Technologies |
|---|
Conference
| Conference | NGMAST 2009 - 3rd International Conference on Next Generation Mobile Applications, Services and Technologies |
|---|---|
| Country/Territory | United Kingdom |
| City | Cardiff |
| Period | 16/09/09 → 18/09/09 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Advertisement, Discovery and Association (ADA)
- Digital Audio Broadcasting/Terrestrial Digital Multimedia Broadcasting (DAB/T-DMB)
- IP Datacasting (IPDC)
- Ubiquitous Consumer Wireless World (UCWW)
- Wireless Billboard Channels (WBCs)
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