TY - GEN
T1 - Writing postcards from the museum
T2 - 12th Biannual Conference of the Italian SIGCHI Chapter: Towards the Mediterranean, CHItaly 2017
AU - Not, Elena
AU - Zancanaro, Massimo
AU - Marshall, Mark T.
AU - Petrelli, Daniela
AU - Pisetti, Anna
N1 - Publisher Copyright:
© 2017 Copyright held by the owner/author(s).
PY - 2017/9/18
Y1 - 2017/9/18
N2 - Building a long-lasting personal relationship with visitors by maintaining their engagement after the visit is one of the most challenging endeavours cultural heritage sites face. When successful, this connection fosters new opportunities for the visitor to get in touch with the heritage, e.g. to visit again or to take part in cultural activities. One way to establish a personal connection is via personalisation services that generate souvenirs for the visitors to take away and foster future engagements with the heritage. This paper discusses how the techniques for personalised text generation can be applied to produce post-visit postcards exploiting the interaction logs collected during the museum visit. The personalised postcard summarises the visit, creates a link with what was experienced and suggests further paths for content discovery. A user study conducted over four weeks confirms the appreciation for the personalised postcard and suggests future developments.
AB - Building a long-lasting personal relationship with visitors by maintaining their engagement after the visit is one of the most challenging endeavours cultural heritage sites face. When successful, this connection fosters new opportunities for the visitor to get in touch with the heritage, e.g. to visit again or to take part in cultural activities. One way to establish a personal connection is via personalisation services that generate souvenirs for the visitors to take away and foster future engagements with the heritage. This paper discusses how the techniques for personalised text generation can be applied to produce post-visit postcards exploiting the interaction logs collected during the museum visit. The personalised postcard summarises the visit, creates a link with what was experienced and suggests further paths for content discovery. A user study conducted over four weeks confirms the appreciation for the personalised postcard and suggests future developments.
KW - Personalised souvenirs
KW - Tangible interaction
KW - Text generation
UR - http://www.scopus.com/inward/record.url?scp=85034621593&partnerID=8YFLogxK
U2 - 10.1145/3125571.3125583
DO - 10.1145/3125571.3125583
M3 - Conference contribution
AN - SCOPUS:85034621593
T3 - ACM International Conference Proceeding Series
BT - Proceedings of the 12th Biannual Conference of the Italian SIGCHI Chapter
PB - Association for Computing Machinery
Y2 - 18 September 2017 through 20 September 2017
ER -
